Hokoen - Eiraku (passed best date -discounted matcha tin)
Hokoen – Eiraku Matcha (40 g)
Ceremonial Grade | Uji, Kyoto | Smooth, Deep, and Refined
Immerse yourself in the depth and sophistication of Hokoen – Eiraku, a ceremonial-grade matcha from Uji, Kyoto — Japan’s most esteemed tea-growing region. This matcha is a testament to Hokoen’s artistry, combining full-bodied umami with delicate sweetness and an exceptionally smooth texture.
🍵 Tasting Profile
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Flavor: Deep umami foundation balanced with subtle natural sweetness
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Aroma: Earthy and vegetal with hints of toasted nuts and sea breeze
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Texture: Rich and creamy with a soft, velvety mouthfeel
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Finish: Lingering depth with a smooth, savory aftertaste
🌿 Craftsmanship & Origin
Hokoen, a traditional Uji tea producer, is celebrated for its precision in cultivation and stone-milling. Eiraku is made from hand-picked, shade-grown first-harvest (ichibancha) leaves, slowly ground on granite mills to protect the matcha’s vibrant color and nuanced aroma.
✨ Perfect For
Ideal for usucha (thin tea), light ceremonial use, or mindful daily enjoyment. Eiraku’s smooth balance makes it approachable yet deeply satisfying — perfect for both connoisseurs and newcomers to premium Japanese matcha.
Frequently asked questions
DOES MATCHA EXPIRED OR PASSED ITS BEST DATE?
Matcha does not “expire”. The date on the can is the manufacturer’s best before date, which is the manufacturer's suggested date of when the matcha will taste at its peak umami.
How fresh is our matcha?
- All our matcha is freshly picked from most time.
- Their shelf life follows the manufacturer's guide, which varies from 3 to 12 months (mostly: 6–10 months).
- If a product’s BBD date is very close or part of a promotion, we clearly label it as a separate variant so you can choose knowingly.
How should I store my matcha?
- Before BBF date: Store in a cool (<25°C) and dry place, or in the fridge.
- Closer to BBF date (around 2 weeks before): Move to the freezer to maintain umami and greenness flavour.
- After BBF date: You can keep it in the freezer and enjoy for a few extra months.
- Tip: Once you take it out of the freezer for use, return it immediately to avoid moisture affecting the umami.
Are any purchases final sale?
We are unable to accept returns on certain items. These will be carefully marked before purchase.
When will I get my order?
We will work quickly to ship your order as soon as possible. Once your order has shipped, you will receive an email with further information. Delivery times vary depending on your location.